Tag Archives: Stone Brewing

HopCast Episode 287

Episode 287: Wiseacre Gotta Get Up To Get Down & Stone Xocoveza

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Welcome to the Hop Cast, where Brad Chmielewski and Ken Hunnemeder share their love of craft beer with the world.

On episode 287 of the Hop Cast, Brad Chmielewski and Ken Hunnemeder try to warm up with a couple of stouts. Their first beer is from Wiseacre Brewing, a brewery that the guys are extremely excited to see arrive in Chicago. Wiseacre Brewing is brewing out of Memphis, TN but the brewer cut his teeth here in Chicago and has been on the Hop Cast a number of times. The guys dive into a can of Gotta Get Up To Get Down, a 5.0% ABV Coffee Milk Stout. If you’ve been watching the Hop Cast for awhile then you know that these guys love their coffee almost as much as their beer. Here the coffee is bold but not overpowering, making for a beer you can knock back quickly. Following up Wiseacre Brewing, Brad and Ken open up a couple bottles of Stone Brewing’s Xocoveza, an 8.1% ABV Mocha Stout. This beer was one that Brad remembered having last season and it was nice to see it back and in a wider release.

Cheers & thanks for watching the Hop Cast!

Having issues listening to the video? Try the Quicktime (2.01 GB) or subscribe to the podcast on iTunes or Stitcher.

HopCast Episode 284

Episode 284: Ryan And The Gosling & Enjoy After Brett IPA

Welcome to the Hop Cast, where Brad Chmielewski and Ken Hunnemeder share their love of craft beer with the world.

On episode 284 of the Hop Cast, Brad Chmielewski and Ken Hunnemeder are joined by Brad Stark. Stark has been on the show a number of times and it’s good to have him back to help talk about these Brett beers. First up the guys open up the Ryan And The Gosling, a collaboration beer between Evil Twin and Crooked Stave. It’s been a while since any of the guys had an Evil Twin beer, which is sad because they are always doing some interesting things. This 4.0% ABV beer was brewed at Westbrook Brewing Co ., It’s a 100% brettanomyces with citrus peel and with citrus juice added. Following that good looking beer, the guys move onto another they should have saved for a little longer. But saving beer isn’t all that fun, it’s way more fun to drink it. The Stone Enjoy After Brett IPA says to enjoy after 10.31.16. This is a Brett IPA, a style that hasn’t been as popular in the last couple years but we used to see more often. It says that this beer won’t be fully carbonated until that date on the bottle but the flavor is great. It would be interesting to see how this beer tastes after the date, so if you can hold onto it, do but don’t feel bad if you decide to pop the bottle early.

Cheers & thanks for watching the Hop Cast!

Having issues listening to the video? Try the Quicktime (1000 MB) or subscribe to the podcast on iTunes or Stitcher.

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Videos From Breweries

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I don’t think it’s any surprise that I’m a big proponent of video marketing. I talk about it on my blog often and my company LooseKeys helps businesses reach larger audiences by working with them to tell their stories. Being a craft beer fan, I love it when a brewery releases a new video either about a new beer release, a special event or simply an interview. These videos range in quality but that doesn’t typically stop me from watching them. I love learning about what these breweries are up to and I know others do too because most of these have hundreds of views on YouTube.

The two breweries I see more often than any others release videos are Goose Island and Stone Brewing. These two breweries put out a video for many of the events they do and for every beer they release. These guys are making killer videos. Both of the breweries have great in-house teams working for them, which is the reason they are able to do these sort of projects. I’m sure these breweries have widely different marketing budgets but that doesn’t stop either from taking the time to make great creative content.

Both breweries have put out some notable recent videos. Stone’s video about the Stone Farking Wheaton w00tstout collaboration beer was very well done and I’m sure helped build the buzz even more about that beer. Goose Island put out several videos last week showcasing their involvement as beer sponsors at this years Pitchfork Music Festival. The video showing the Goose Island collaboration with Killer Mike and EL-P for their beer Run the Jewels was pretty funny too. These breweries are smart to put out these kinds of videos often because not only will it help to promote them and their beers but the videos also help people to connect to these breweries. When you impart humor in a video, have a brewer talk about a new beer release or show some of what went into the making of a beer, it personalizes the brewery for the person buying their beer.

Each one of these videos also has the opportunity to be seen by new customers as well. After I watch a great video about a beer I’m looking forward to tasting, I’ll hit that share button and let everyone else on Facebook or Twitter know about it. That’s getting the brand and the beer in front of more people. Videos shared by friends have even more power than the big commercials you might see during the Super Bowl.

Smaller breweries don’t have to have a big marketing budget or in house teams to keep people informed about what’s happening. Creating more online content that promote new beers or brewery events should be on every breweries to do list.

Hop Cast – Episode 132: Untappd

In episode 132 of the Hop Cast, Ken Hunnemeder and Brad Chmielewski sit down with Untappd co-founder Tim Mather to talk about his highly successful service and craft beer. The three of them open a couple beers that Ken and Brad picked up at a corner liquor store in Santa Monica. The first one is the Highway 78 Scotch Ale which is a collaboration ale from Stone Brewing, Green Flash and Pizza Port. They follow that beer up with the Islander IPA from Coronado Brewing. While the three of them taste these great beers they talk about Untappd and what Untappd has planned for the future. Be sure to follow Ken and Brad on Untappd and keep up with what they are drinking. Thanks for watching the Hop Cast.

Having issues watching this video? Try the Quicktime (304.4MB).

Hop Cast – Episode 53

Scott Pellman joins Brad Chmielewski and Ken Hunnemeder for episode 53 of the Hop Cast. The first beer that the three of them review and sample is the Island Red from Roots Organic Brewery in Portland, OR. The Island Red is an organic beer and something fans of Fat Tire should be able to enjoy. Brad and Ken haven’t had the best luck with organic beers but this one is a decent one. They follow up the Island Red with the Stone 13th Anniversary Ale from one of their favorite breweries out in California, Stone Brewing. The Stone 13th Anniversary Ale was released on June 29th, 2009 and was only bottled once. It has an abv of 9.5%. So grab one of your favorite beers, organic or not and sit back and watch. Thanks for watching the Hop Cast!

Download the Podcast (272.0 MB).

Hop Cast – Episode 14

In episode 14 Brad Chmielewski and Ken Hunnemeder try two tasty beers from California. With them for this adventure in tastiness are two special guests Shaun Sinnott and Jimmy Adamson. The four of them sample and review Stone Brewing’s 12th Anniversary Bitter Chocolate Oatmeal Stout and AleSmith’s Speedway Stout. A big thanks goes out to Hop Cast friend and fan Kyle Ogawa for the Speedway Stout.

Download the Podcast (154.6 MB).