Videos From Breweries


I don’t think it’s any surprise that I’m a big proponent of video marketing. I talk about it on my blog often and my company LooseKeys helps businesses reach larger audiences by working with them to tell their stories. Being a craft beer fan, I love it when a brewery releases a new video either about a new beer release, a special event or simply an interview. These videos range in quality but that doesn’t typically stop me from watching them. I love learning about what these breweries are up to and I know others do too because most of these have hundreds of views on YouTube.

The two breweries I see more often than any others release videos are Goose Island and Stone Brewing. These two breweries put out a video for many of the events they do and for every beer they release. These guys are making killer videos. Both of the breweries have great in-house teams working for them, which is the reason they are able to do these sort of projects. I’m sure these breweries have widely different marketing budgets but that doesn’t stop either from taking the time to make great creative content.

Both breweries have put out some notable recent videos. Stone’s video about the Stone Farking Wheaton w00tstout collaboration beer was very well done and I’m sure helped build the buzz even more about that beer. Goose Island put out several videos last week showcasing their involvement as beer sponsors at this years Pitchfork Music Festival. The video showing the Goose Island collaboration with Killer Mike and EL-P for their beer Run the Jewels was pretty funny too. These breweries are smart to put out these kinds of videos often because not only will it help to promote them and their beers but the videos also help people to connect to these breweries. When you impart humor in a video, have a brewer talk about a new beer release or show some of what went into the making of a beer, it personalizes the brewery for the person buying their beer.

Each one of these videos also has the opportunity to be seen by new customers as well. After I watch a great video about a beer I’m looking forward to tasting, I’ll hit that share button and let everyone else on Facebook or Twitter know about it. That’s getting the brand and the beer in front of more people. Videos shared by friends have even more power than the big commercials you might see during the Super Bowl.

Smaller breweries don’t have to have a big marketing budget or in house teams to keep people informed about what’s happening. Creating more online content that promote new beers or brewery events should be on every breweries to do list.

HopCast Episode 213

Episode 213: New Glarus Anniversary Strong Ale & Two Brothers 16th Anniversary Ale

In episode 213 of the Hop Cast, Ken Hunnemeder and Brad Chmielewski are joined by Michal Thiel for a couple tasty Anniversary brews from two great midwest breweries. It’s hard to believe both these brewers have been around for so long… First up is the 20th anniversary Strong Ale from New Glarus. Whenever you see a New Glarus label, you know it’s going to be a great beer but then you see that it’s one of their special releases and it’s only that much more exciting. This 20th anniversary doesn’t disappoint. Next up the three guys dive into the big 16% ABV 16 anniversary ale from Two Brothers. This tasty beer packs a punch so be sure to share with friends.

Congratulations to both these breweries on all their success and thanks for watching the Hop Cast

Having issues watching this video? Try the Quicktime (406.6 MB).

HopCast Episode 212

Episode 212: Tripel Threat & Cigar City Tropical Tripel

In episode 212 of the Hop Cast, Brad Chmielewski and Ken Hunnemeder double down on a couple triples. They’ve got the Tripel Threat from Cambridge Brewing Company and the Tropical Tripel from De Proefbrouwerij / Cigar City. Brad and Ken decide to jump first into the Tripel Threat, leaving the Tropical Tripel on deck. The Tripel Threat is a Tripel from Cambridge Brewing Company in Massachusetts. This was the first beer Brad and Ken have had from CBC and it was a real treat. Next they dive into the Tropical Tripel, a 9.5% ABV collaboration beer from De Proefbrouwerij and Cigar City. If you can get your hands on either of these, they are well worth it.

Cheers and thanks for watching the Hop Cast

Having issues watching this video? Try the Quicktime (344.0 MB).

HopCast Episode 211

Episode 211: Gigantic IPA & Bitter Biker

In episode 211 of the Hop CastKen Hunnemeder and Brad Chmielewski are kickin it outside, sipping on a couple big IPAs and enjoying the Chicago summer. The first beer they open is the Gigantic IPA from Gigantic Brewing Company. Gigantic Brewing is from Oregon and just started distributing to Chicago. The Gigantic IPA is a 7.3 % ABV American IPA and even though its a Gigantic IPA, this one is easy drinking. Next up is the Bitter Biker from Spiteful Brewing, one of the newest nanobreweries to hit the Chicago scene. Stepping it up from the single IPA, the Bitter Biker is a double that’s packing a 9.6 % ABV. Watch out! You might not want to bike right after if you take this 22 oz bomber down by yourself. Summer and IPAs, what a great combination.

Cheers and thanks for watching the Hop Cast

Having issues watching this video? Try the Quicktime (279.9 MB).